What scare your readers
After i’ve posted tips on how to improve your website, now it’s the time to find out what should you be careful at. There definitely are some things that can ruin your work and make your readers leave.
Look and design
Take care what design or theme do you use, because it may scare the readers or it may be a hard job for them to find out what are they interested in. Don’t place too many animated gifs, weird images and unpleasant font.
Also, don’t fulfill your website with ads, but try to blend them and place fewer, not to disturb the visitors.
Content
I will not talk about the quality of the content, because that definitely has to be high, but the formatting.
Don’t post blocks of text, 3 pages long, because the readers will get bored. Don’t post when you remember, meaning you post 3 posts today and 2 after three weeks, but try to post them regularly. Also, don’t post too many posts, because the readers will get bored. You should find out how many is too many in your niche.
Put yourself in your readers shoes
This is the most useful tip, because there may be other issues that can scare the visitor i might have missed and you have to check your website to find them. In essence, try not to use malicious scripts, pop-ups, expandable flash ads, floaters or anything that might disturb your visitor from it’s try to read the content.